24
The Marketer - the Chartered Institute of Marketing’s
magazine lists 10 recent marketing technological advances
in its April edition
Catch customers on the lookout.
Motorcycle Direct uses RedSMS software to automatically call potential customers within three minutes of logging on with their phone number.
Advertise digitally. ITN ON and MirriAd placed digital images from the new Will Ferrell film Semi Pro within online footage to maximise exposure.
Run a free poll. Facebook’s business ~ solution tool lets any company quiz Facebook users about a brand, grouping users by age, gender, location and interests.
Make banners work. Customers can now make purchases within online banners. Creators Navman and Fhlame say this evokes 60 times the usual 0.25 per cent banner response rate .
Consolidate your services. Intel recently designed software that combines and tracks international planning processes, budget approvals and spend across its 90,000 staff.
Target consistently. Advertisers will be able to run a single campaign across all mobile phone users after five major operators, including Orange and 02, promised to assemble customer details.
Track your sales. Affiliate
marketmg company Buy.at offers its clients desktop widgets that can show key performance indicators such as earnings per click.
Be creative. Consumers can receive URLs on their mobile phones by photographing quick response (QR) codes. The Pet Shop Boys used the technique to direct viewers to a civil liberties website.
Sell tangible products in virtual worlds. Facebook users can buy Mars bars online (why? - what’s the point?) and Everquest introduced real-life Pizza Hut food for players.
Mix media. Digital TV viewers can share and rate Audi promotional videos online after Media Player was recently introduced to Audi’s TV channel.