16
Some visitor attraction principles
Visitors will remember:
10% of what they HEAR
30% of what they READ
50% of what they SEE
90% of what they DO
Source: National Trust for Historic Preservation
Markets of One - Mass Customisation - The Dell Effect
Learning how to mass produce yet individually customise goods or services, with major implications for tourism planning and marketing, particularly for large heritage areas and heritage corridors, but also for helping to plan programs and services at museums, parks, historic sites and related attractions.
Experiential Marketing
What visitors are looking for are “experiences” – this is a key concept in developing and marketing for any attraction. What experiences does your attraction offer – how powerful are the experiences. How memorable? Your marketing media needs to illustrate the kinds of or range of experiences your site offers.
Memory Mapping
When you plan your site layout and activities look for and plan for where the best and most powerful memories of the visit will come from or need to be created.
Where will visitors want to have a photo taken of them standing next to? What will they take pictures of?
What do you want them talking about in the car on their way home from visiting your site?
What memories (souvenirs) enhancements will you have available eg post cards, T-shirts, videos, photo opportunities?
Why do you think Disney goes out of their way to make sure you and your children can have photos taken with the various Disney characters when you visit Disney World?