Ultra Marketing

Nick Booker and Allan Randall  of Attract Marketing, visitor attraction consultants offer a range of workshops tailored to the potential audience and based around the subject of the:

 

Development and Marketing of Heritage Tourism Products

 

The range of workshops/seminars include the following topics

 

What is Heritage Tourism?

Topic 1: Basic Concepts - Setting the Scene

Topic 2: Audience Development – what is it and who will come?

Topic 3: Interpretation - developing themes and story lines

Topic 4: Access for all - physical and intellectual

 

Best Practice in Heritage Tourism

Topic 5: Collections & Conservation ManagementPlans

Topic 6: Heritage Learning

Topic 7: Feasibility Studies - key elements

Topic 8: Applying the theory - Case Studies

 

Visitor Issues

Topic 1: Creating an Audience Development Plan

Topic 2: Operating the Heritage Attraction

Topic 3: Creating a Learning and Access Plan

Topic 4: The Marketing Campaign Plan

 

Case Study based on a visit to a local attraction - Making it better

Topic 5: Analysing the problem - Writing the brief

Topic 6: Developing a new offer

Topic 7: Making it work

Topic 8: Launching the revamped attraction

 

 

For further information including availability and fees contact Nick Booker - on 01926 864900 or nick@attractmarketing.co.uk