The web master at Attract Marketing, the visitor attraction consultancy at www.attractmarketing.co.uk has set up a Flickr presence as an experiment to see whether it generates any traffic. Lots of pictures of present and past clients and some who are neither. If anyone has any views on this or using Face Book and other social networking sites for business please do some blogging
How do you define leisure and visitor attraction marketing? The subject covers many sectors of course including:
travel and tourism
museums
theme parks
historic houses and stately homes
parks and landscapes
hotels and resorts
and many others.
Many disciplines are involved including:
Strategic business strategy and planning
Reviewing business options; evaluating and determining the optimum strategies; financial and business feasibility evaluation
Marketing
Strategy, planning, demand forecasting, branding, corporate identity, promotional programmes, audience development, visitor strategy and segmentation
Marketing research
Quantitative research including “on street” and CATI (Computer Aided Telephone Interviewing); Qualitative research including focus groups and workshops, depth interviews, exit interviews and mystery shopping/accompanied shops
Operational
Performance reviews including evaluation of specific or overall business operational areas; efficiency studies; cost reduction programmes; organisational structures. Benchmarking to determine best practice; quality, introduction and implementation of management systems.
Funding
Fundraising, fundraising strategy and bid writing for such organisations as the Heritage Lottery Fund and charitable trusts
Interpretation, Exhibition Planning, Collections Management
Concept and storyline development, research, copywriting, design, oral history, access audits, documentation and database systems, conservation, intellectual property income generation
For more information and help on all these aspects of marketing and management consultancy and business development for the leisure, tourism, museums, heritage, visitor attraction, hotels and resorts sector the web site at www.attractmarketing.co.uk/ has articles and more information on this important industry.
Nick Booker and Allan Randall of Attract Marketing, visitor attraction consultants offer a range of workshops tailored to the potential audience and based around the subject of the:
Development and Marketing of Heritage Tourism Products
The range of workshops/seminars include the following topics
What is Heritage Tourism?
Topic 1: Basic Concepts - Setting the Scene
Topic 2: Audience Development – what is it and who will come?
Topic 3: Interpretation - developing themes and story lines
Topic 4: Access for all - physical and intellectual
Best Practice in Heritage Tourism
Topic 5: Collections & Conservation ManagementPlans
Topic 6: Heritage Learning
Topic 7: Feasibility Studies - key elements
Topic 8: Applying the theory - Case Studies
Visitor Issues
Topic 1: Creating an Audience Development Plan
Topic 2: Operating the Heritage Attraction
Topic 3: Creating a Learning and Access Plan
Topic 4: The Marketing Campaign Plan
Case Study based on a visit to a local attraction - Making it better
Topic 5: Analysing the problem - Writing the brief
Topic 6: Developing a new offer
Topic 7: Making it work
Topic 8: Launching the revamped attraction
For further information including availability and fees contact Nick Booker - on 01926 864900 or nick@attractmarketing.co.uk
Welcome to Ultra Marketing, the site for finding out and discussing bright ideas and new concepts of marketing both business to business and business to consumer. So we aim to cover the very many elements of the marketing mix including planning, advertising, branding, use of segmentation, media, electronic commerce, pricing, positioning etc