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Ultra Marketing is about showing and sharing information on cutting edge marketing ideas, concepts, techniques and sometimes products.
It’s intended to cover the whole marketing mix of :
Product – the product or service offered to the customer
Price – pricing strategies with the goal of meeting a desired profit margin or costing structure
Place (Distribution) – distribution of the product/service to your target market
Promotion – communication and endorsement of your product/service to the customer
People – service marketing and the level of customer service you provide to your customer
Sometimes we might re-visit well tried and effective techniques and thinking to illustrate that frequently basic principles always apply, its just how new technology or techniques are used.
We will also look at all the constituents of good marketing including planning, advertising, public relations and the whole area of effective marketing communications.