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Nick Booker and Allan Randall of Attract Marketing, visitor attraction consultants offer a range of workshops tailored to the potential audience and based around the subject of the:
Development and Marketing of Heritage Tourism Products
The range of workshops/seminars include the following topics
What is Heritage Tourism?
Topic 1: Basic Concepts - Setting the Scene
Topic 2: Audience Development – what is it and who will come?
Topic 3: Interpretation - developing themes and story lines
Topic 4: Access for all - physical and intellectual
Best Practice in Heritage Tourism
Topic 5: Collections & Conservation ManagementPlans
Topic 6: Heritage Learning
Topic 7: Feasibility Studies - key elements
Topic 8: Applying the theory - Case Studies
Visitor Issues
Topic 1: Creating an Audience Development Plan
Topic 2: Operating the Heritage Attraction
Topic 3: Creating a Learning and Access Plan
Topic 4: The Marketing Campaign Plan
Case Study based on a visit to a local attraction - Making it better
Topic 5: Analysing the problem - Writing the brief
Topic 6: Developing a new offer
Topic 7: Making it work
Topic 8: Launching the revamped attraction
For further information including availability and fees contact Nick Booker - on 01926 864900 or nick@attractmarketing.co.uk
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Welcome to Ultra Marketing, the site for finding out and discussing bright ideas and new concepts of marketing both business to business and business to consumer. So we aim to cover the very many elements of the marketing mix including planning, advertising, branding, use of segmentation, media, electronic commerce, pricing, positioning etc