Nick Booker and Allan Randall of Attract Marketing, visitor attraction consultants offer a range of workshops tailored to the potential audience and based around the subject of the:
Development and Marketing of Heritage Tourism Products
The range of workshops/seminars include the following topics
What is Heritage Tourism?
Topic 1: Basic Concepts - Setting the Scene
Topic 2: Audience Development – what is it and who will come?
Topic 3: Interpretation - developing themes and story lines
Topic 4: Access for all - physical and intellectual
Best Practice in Heritage Tourism
Topic 5: Collections & Conservation ManagementPlans
Topic 6: Heritage Learning
Topic 7: Feasibility Studies - key elements
Topic 8: Applying the theory - Case Studies
Visitor Issues
Topic 1: Creating an Audience Development Plan
Topic 2: Operating the Heritage Attraction
Topic 3: Creating a Learning and Access Plan
Topic 4: The Marketing Campaign Plan
Case Study based on a visit to a local attraction - Making it better
Topic 5: Analysing the problem - Writing the brief
Topic 6: Developing a new offer
Topic 7: Making it work
Topic 8: Launching the revamped attraction
For further information including availability and fees contact Nick Booker - on 01926 864900 or nick@attractmarketing.co.uk
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